Discover • Build • Grow

Too many apps. Too much admin. One place for your whole coaching business.

SME Engine puts your calls, courses, bookings, email and payments in one place. So you coach more and juggle less.

A New Zealand coach at work in a bright home office, ready for a day of coaching calls

Sound familiar?

The story most coaches could tell.

I pay for too many tools

Zoom, Kajabi, Calendly, Mailchimp, a website builder, Stripe. Six bills, six logins.

My client data is everywhere

Leads in one place, bookings in another, notes in a spreadsheet. I can never find the file.

I spend my evenings on admin

Chasing confirmations, sending reminders, updating the site. The coaching comes last.

I have no idea what is working

Which email made the sale? Which funnel brought the lead? I am guessing most months.

A day with SME Engine

One coach, one place, morning to night.

This is an example of a made-up coach. Picture a sole operator running calls, a course and a workshop from one place.

  1. Morning

    Open SME Engine. New booking came in overnight, the calendar synced with the diary, the client got a reminder. Reply from one inbox.

  2. Midday

    Run a coaching call from the meeting room. It records, transcribes and writes an AI summary. No Zoom bill to chase.

  3. Afternoon

    Open the course under your own brand. Drop the new module in. Members get notified. The community answers a question while you were busy.

  4. Evening

    Send the nurture email to the waitlist for Friday's workshop. Ticketing and check-in are set. The payment plan charged itself. Sign off.

A New Zealand coach running a live online workshop from a laptop with a headset

What you get

Everything a coaching business runs on, in one account.

Meeting rooms built in

Run sessions without a separate video app.

Video calls with recordings, transcripts and AI summaries

No more Zoom. Capture every call automatically.

Courses and memberships under your own brand

Your logo, your colours, your URL.

Communities for your clients and groups

Keep people together between sessions.

Booking calendars that sync with your diary

Reminders sent for you. No double bookings.

Payments, payment plans and subscriptions

Take payment your way, recurring or one-off.

Events with ticketing and check-in

For workshops and live days.

Website and sales funnels

For your offers and lead magnets.

Email campaigns and nurture sequences

Stay in touch without a second tool.

AI chat that answers and books discovery calls 24/7

Never miss a late-night lead.

Creative studio

Logos, social posts, short videos, banners and ads.

SME Brain

AI that learns your business, your methods and your voice.

Client work on a board

Tasks, lists and boards for each client, all in one place.

What it replaces

One account instead of seven.

Video call app
Course platform
Booking app
Email tool
Website builder
Community app
Event ticketing

Same tools you already use. One login instead of seven.

Coming soon

On the way to your plan.

Support tickets

Track and resolve client questions in one place.

Loyalty and referral rewards

Reward clients who bring you more clients.

Included on your plan at no extra cost when they arrive.

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Plans

Pick the plan that fits your coaching practice.

Starter

$199

per month, month to month

  • CRM and pipeline
  • Bookings
  • One inbox
  • Website
  • Forms and funnels
  • Missed call text back
  • Instant lead reply
  • Mobile app
Best for coaches

Growth

$299

per month, month to month

  • Everything in Starter
  • Full automations
  • Follow-up automations
  • Review requests
  • Social planner
  • Email campaigns
  • Invoices and payments
  • SME Brain download included

Pro

$599

per month, 3 month minimum

  • Everything in Growth
  • Unlimited AI chat
  • Voice and review replies
  • SME Brain set up with our team
  • Priority support
  • Monthly check-in call

Quick Start Setup: $499 one-off. Our team sets up your account for you.

NZ text messaging: needs an inst8 account, signed up to directly, about US$47 a month.

Black Friday

27 to 30 November: 50% off your monthly plan for the first 3 months.

All plans. Quick Start Setup and usage are not discounted. Pro 3 month minimum still applies.

FAQ

Questions coaches ask.

Yes. Bring your course content across and rebuild it under your own brand. The Quick Start Setup option lets our team do the heavy lifting for you if you would rather not.

Run your whole coaching business from one place.

See the plans, or book a free discovery chat and we will map it to your practice together.