Discover • Build • Grow
Too many apps. Too much admin. One place for your whole coaching business.
SME Engine puts your calls, courses, bookings, email and payments in one place. So you coach more and juggle less.

Sound familiar?
The story most coaches could tell.
I pay for too many tools
Zoom, Kajabi, Calendly, Mailchimp, a website builder, Stripe. Six bills, six logins.
My client data is everywhere
Leads in one place, bookings in another, notes in a spreadsheet. I can never find the file.
I spend my evenings on admin
Chasing confirmations, sending reminders, updating the site. The coaching comes last.
I have no idea what is working
Which email made the sale? Which funnel brought the lead? I am guessing most months.
A day with SME Engine
One coach, one place, morning to night.
This is an example of a made-up coach. Picture a sole operator running calls, a course and a workshop from one place.
Morning
Open SME Engine. New booking came in overnight, the calendar synced with the diary, the client got a reminder. Reply from one inbox.
Midday
Run a coaching call from the meeting room. It records, transcribes and writes an AI summary. No Zoom bill to chase.
Afternoon
Open the course under your own brand. Drop the new module in. Members get notified. The community answers a question while you were busy.
Evening
Send the nurture email to the waitlist for Friday's workshop. Ticketing and check-in are set. The payment plan charged itself. Sign off.

What you get
Everything a coaching business runs on, in one account.
Meeting rooms built in
Run sessions without a separate video app.
Video calls with recordings, transcripts and AI summaries
No more Zoom. Capture every call automatically.
Courses and memberships under your own brand
Your logo, your colours, your URL.
Communities for your clients and groups
Keep people together between sessions.
Booking calendars that sync with your diary
Reminders sent for you. No double bookings.
Payments, payment plans and subscriptions
Take payment your way, recurring or one-off.
Events with ticketing and check-in
For workshops and live days.
Website and sales funnels
For your offers and lead magnets.
Email campaigns and nurture sequences
Stay in touch without a second tool.
AI chat that answers and books discovery calls 24/7
Never miss a late-night lead.
Creative studio
Logos, social posts, short videos, banners and ads.
SME Brain
AI that learns your business, your methods and your voice.
Client work on a board
Tasks, lists and boards for each client, all in one place.
What it replaces
One account instead of seven.
Same tools you already use. One login instead of seven.
Coming soon
On the way to your plan.
Support tickets
Track and resolve client questions in one place.
Loyalty and referral rewards
Reward clients who bring you more clients.
Included on your plan at no extra cost when they arrive.
Want a hand choosing?
Leave your details and we will call you.
Plans
Pick the plan that fits your coaching practice.
Starter
per month, month to month
- CRM and pipeline
- Bookings
- One inbox
- Website
- Forms and funnels
- Missed call text back
- Instant lead reply
- Mobile app
Growth
per month, month to month
- Everything in Starter
- Full automations
- Follow-up automations
- Review requests
- Social planner
- Email campaigns
- Invoices and payments
- SME Brain download included
Pro
per month, 3 month minimum
- Everything in Growth
- Unlimited AI chat
- Voice and review replies
- SME Brain set up with our team
- Priority support
- Monthly check-in call
Quick Start Setup: $499 one-off. Our team sets up your account for you.
NZ text messaging: needs an inst8 account, signed up to directly, about US$47 a month.
Black Friday
27 to 30 November: 50% off your monthly plan for the first 3 months.
All plans. Quick Start Setup and usage are not discounted. Pro 3 month minimum still applies.
FAQ
Questions coaches ask.
Run your whole coaching business from one place.
See the plans, or book a free discovery chat and we will map it to your practice together.